“History. Shot on iPhone”
Don’t Ignore Me - Directed by Charli Fletcher
Using paid and organic social to support a time-sensitive AACTA campaign
The Don’t Ignore Me Voting Campaign was built to support the AACTA Awards voting process for director Charli Fletcher and the team behind the film. The objective was clear: build visibility among a niche industry audience, drive traffic to watch the film and vote during the relevant windows, and give the project the strongest possible chance of progressing through the awards process.
I developed and managed a coordinated paid and organic campaign across Meta and LinkedIn, adapting the creative and calls to action across multiple phases. In the early stage, the campaign focused on driving viewers to watch the film. Once voting opened, the messaging shifted to direct voting support. Organic content ran alongside the paid campaign to maintain visibility and reinforce momentum, including behind-the-scenes content, interviews, and collaborative posts designed to keep the film in front of the right people throughout the awards period.
The campaign ran across two core windows: September to October 2025, then November 2025 to January 2026. Meta activity was split across three phases, while LinkedIn activity ran across multiple campaign setups due to ad account interruptions in the earlier phase. Despite that complexity, the strategy remained coordinated and responsive throughout.
The Results
Across Meta and LinkedIn, the campaign generated
1.2M+ impressions across both platforms
369,967 Meta reach
6,627 LinkedIn website visits
9,891 Meta landing page views in the final voting-phase campaign
On Meta, the campaign built strong awareness and traffic momentum across three phases. The first campaign alone generated 790,553 impressions and 274,045 reach, while the final voting-phase push delivered 15,291 link clicks, 9,891 landing page views, and a highly efficient $0.15 cost per landing page view.
On LinkedIn, the campaign delivered 92,875 impressions, 6,627 website visits, and an average 7.14% CTR. The strongest-performing voting creative generated 3,476 clicks, while other creative executions produced 1,935 and 1,216 clicks respectively. Professional audience engagement was strongest across functions such as arts and design, business development, media and communication, operations, and marketing, with strong activity also seen across Greater Sydney, Melbourne, and Brisbane.
Most importantly, the campaign progressed beyond the first round of AACTA voting and contributed to Don’t Ignore Me securing an official AACTA Award nomination.
Why this campaign mattered
This project is a strong example of how paid and organic social can work together when the objective is highly specific, the timeline is tight, and the audience is niche. It was not simply a matter of placing ads. It required clear strategy, creative adaptation across campaign phases, platform-specific execution, and consistent coordination under pressure.
My role
My role was to help shape and execute the digital campaign end to end: strategy, campaign structure, messaging, creative direction, paid rollout, platform management, and ongoing adaptation across the awards period.
When the window is short and the stakes are high, success depends on more than visibility alone. It depends on getting the right message in front of the right people at the right time, then sustaining that momentum long enough to matter.
Running an awards campaign requires more than promotion, it requires strategy, precision, and relentless commitment. Michael Furcciniti and his team at 1999 Creative Solutions delivered exactly that for our film "Don't Ignore Me" campaign leading into the AACTA Awards. From July 2025 through to the announcement of the winners in February 2026, Michael managed the entire online campaign with exceptional focus. He developed the digital strategy, oversaw the creation of campaign assets, and executed a coordinated push across Facebook, Instagram, and LinkedIn to ensure the film reached key industry voters.
His understanding of how to position a film in a competitive awards environment was invaluable. Michael’s dedication and strategic thinking played a significant role in the film achieving a historic milestone by securing an AACTA nomination for our film by becoming the first film in 68 year history to be entirely shot on a mobile to be nominated. His contribution to the campaign was substantial, and I would highly recommend 1999 Creative Solutions to anyone looking to run a serious campaign.”
Raymond Mendez
Producer
NoFilter Productions